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Old March 12th 08, 05:33 PM posted to rec.radio.shortwave
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First recorded activity by RadioBanter: Jun 2006
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Default The-Bottom-Line : "Free" Over-the-Air AM/FM Radio's Future Looks Goodfor 20~30 Years

On Mar 12, 8:51*am, "Scooter" wrote:
Iboc is failing because programming is the same old thing as with good old
Am & FM.
I'm not happy with the trends with Am/Fm never mind Iboc..
Bottom Line
During the quarter 1 2006 study, Bridge Ratings attempted to learn why these
latest findings indicate that time spent with traditional radio has slumped
again. When participants in the study responded they were listening to AM/FM
radio less than they were three months ago, the following were results of
asking "why":
Chart 3
Decreased Use of Traditional Radio Due to...
* * * * 12-24 * 25-49 * 35-64 *
More Cell Phone Use * * 10% * * 16% * * 14% * *
MP3 Use 27% * * 22% * * 18% * *
Satellite Radio * * * * 2% * * *3% * * *2% * * *
Radio programming is "Same old-Same Old" * * *22% * * 17% * * 31% * *
Podcast Listening * * * 3% * * *3% * * *2% * * *
Activity Related* * * * 25% * * 19% * * 23% * *
More Time on Computer * 6% * * *15% * * 5% * * *
Other * 5% * * *5% * * *4% * * *
*Behavior or listening locations changed, i.e. more time in-car/more
listening in-office.
An update of data collected during Q2 2006 will be released by Bridge
Ratings the first week of July 2006.


Scooter - So you are another one of the Bashers of
"Free"Over-the-Air AM/FM Radio : Who posting more
Anti-Radio and Radio is DOA Wishful Thinking.

Read : Free Over-the-Air AM/FM Radio Predicted
to End in 15 Years - Oops Make That 30 Years
- Oops Make That 45 Years - Oh Never Mind . . .
http://groups.google.com/group/rec.r...eaad923ab81422

As-for-Me : I Believe In the Power of and the Future of
Free Over-the-Air AM/FM Radio !

The-Bottom-Line : "Free" Over-the-Air AM/FM Radio's
Future Looks Good for 20~30 Years


i listen to and enjoy 'free' over-the-air am/fm radio ~ RHF