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Old March 13th 08, 02:17 PM posted to rec.radio.shortwave
Scooter Scooter is offline
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First recorded activity by RadioBanter: Mar 2008
Posts: 40
Default The-Bottom-Line : "Free" Over-the-Air AM/FM Radio's Future Looks Good for 20~30 Years

I see changes on the horizon for radio, while many like you and in the
industry and in denial. Free over air TV is still alive but many viewers no
longer rely on a stick on their roof to receive programming. Free radio will
live on.. but how we receive content will change! In a time when talent is
being scaled down in favor of voice tracking is a huge mistake.

It's an exciting time for radio, but the industry must invest in it's future
and groom new talent for the challenges ahead. If the industry refuses to
invest in it's future, choosing short term profits the industry will be
doomed, The trends are alarming! Total listeners are trending down, but
slowly thankfully! Revenues that keeps radio free over air have been flat
for a few years.. And for the past year have been trending down! Google &
the internet are changing everything faster than anyone could have
predicted. Point and click gives advertisers reach and measurable
accountability. The industries biggest category auto, has been shifting more
dollars to the internet instead of radio.
because they've lost confidence is radio to deliver results. Mass media is
dying.. including radio & TV..