On Mar 19, 11:59�am, "Scooter" wrote:
A tipster tells us Interep, facing repayment of $100 million in bonds, is
expected to file for bankruptcy within a month. The move causes one question
the viability of radio's current business model and how long it can last
before it has to die or completely transform itself into something new and
different.
Back in the day, radio ruled geographic and demographic targeting.
Certainly, it still delivers on that but there are so many more efficient
methods of achieving effective targeting that radio simply can't compete in
its current form. The competition of the playing field has exponentially
increased over the past ten years and media that can't adapt simply will not
make it.
We don't believe radio will ever disappear. Not at all. Though it's clear
it's business model will need to change to survive.
by Steve Hall Mar-18-08 Comments (0)
http://www.adrants.com/2008/03/interep-expected-to-file-for-bankruptc...
File: Radio http://www.adrants.com/medium/radio/

Yea, I just saw this - the cocksucker Struble better hurry with HD
Radio ! Ha! Ha!