Jim Cramer Why Radio is dead.
wrote in message
...
In the broadcast industry, where programming and content creation is more
of
an art than a learned science, the education level of a job applicant is
seldom reviewed. Only in positions like accounting would some academic
credentials or certifications be required. What is looked at is career
achievements. What is not looked at is whether someone graduated from
high
school.
Maybe this is part of the problem with radio as an industry. It's
people aren't reasonably well-educated. It's probably time for it to
raise its standards and as it recruits sharper, more educated people
perhaps some of its problems can be solved.
Many of the best people in radio are not big on forma education, but you
find them to be excellent autodidacts. The people I find fault with in the
industry are those who have learned, generally in school, a rigid mindset
and are encumbered by rules on what works and does not work.
Since radio broadcasting is not a field where there is much to be learned in
college, intelligence and work experience is often better than specific
training.
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