Jim Cramer Why Radio is dead.
On 22 Mrz., 22:26, "David Eduardo" wrote:
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On 22 Mrz., 21:44, "David Eduardo" wrote:
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On 22 Mrz., 17:13, "David Eduardo" wrote:
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You don't mean radio as a business. You mean radio as a scam.
Were the radio business a scam, advertisers would not be coming back
for
over 85 years.
Not if it only became a scam in the last few years.
That is why about $20 billion dollars was spent in radio advertising
last
year?
Because the scam is successful? Though by no means the most successful.
No, because radio advertising works. Outside of the few megamarkets, most
advertising is local direct... merchants who call a station's hometown their
hometown, too. The ratings they watch are the cash register receipts, not
Arbitron. And today, in local markets, there is no better and more effective
and efficient medium than radio.
Every successful scam "works".
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