Thread: IBOC : Broadcast Newsroom -reports- Mercedes-Benz Adds HD Radio AsOption
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Old March 26th 08, 08:16 PM posted to rec.radio.shortwave
D Peter Maus D Peter Maus is offline
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First recorded activity by RadioBanter: Jul 2006
Posts: 962
Default IBOC : HD-Radio and the Implementation of Technological Change- Begins in the American Car and Truck
wrote:

MOST PEOPLE WHO ARE SERIOUS about spending their hard-
earned money WISELY would NEVER pay for a satellite subscription.


That's what they said about cable. And later satellite TV.

It's all about content, Gary. What you want, you'll pay for. Cable TV
has taught us that.

HD has failed to deliver on its promise of better audio. And it's
never made a case for content.

Cable subscribers signed up for content not available over the air.
Satellite TV subscribers signed up for content not available through Cable.

Satellite radio subscribers have signed up for content not available
on terrestrial radio.

HD could offer the same alternatives, but has not. So, HD has been of
interest to gadgeteers and geeks, broadcasters and those with a vested
interest in the technology. But the public has been unwilling to drop
$200+ on a radio that only provides what is already available free.

Radio listening is about content. Until HD is promoted for it
content, it will not garner much interest with the buying public.

If the radio is not playing what the listener wants to hear....it
doesn't matter what it sounds like.


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