David Eduardo wrote:
"D Peter Maus" wrote in message
news
HD has failed to deliver on its promise of better audio. And it's never
made a case for content.


Here are some content examples.

Texas. Austin, Houston, Dallas, McAllen., E lPaso. Tejano HD programming on
one Univision station per market, giving these markets their only Tejano
service. Tejano is a music style of third to fourth generation Hispanics in
Texas, and has considerable following, but not enough for a main channel
service.

LA. Amor Celestial. On KLVE HD2, only contemporary Christian all music
format available in LA metro, with signal most usable in the Inland Empire
as well. Has its own studio, not just a computer, with PD, jocks, artist
interviews, etc.




Then, I'm guessing that HD radio sales in Austin, Houston, Dallas,
and McAllen have spiked in response to Tejano HD programming.

No? Hmmmmmm....

You present examples. But you don't show where a case has been made
for content. Thank you for making my point for me.

HD is largely ignored. First because its promise of higher audio
fidelity hasn't materialized, but secondly because there's been no case
made for alternative content.

Let me give you a classic and dramatic example. WLS is unlistenable
at my location in Lake County, well within (what used to be known as)
the WLS Chicago ADI. Low signal, high noise, IBOC interference from out
of market. Unlistenable. I'm not the only one who's noticed.

WLS IS, however available on WZZN's HD-2.

Right there is a ready market for HD.

Has this been ever promoted? Ummmm....no. I know it's there because
the WLS PD told me in a casual conversation at lunch last year.
Otherwise, like everyone else in Chicago, I'd never have known.

No case has been made for alternative content for HD.

If it's there, Brother David, it might be a good idea for someone to
start talking about it.

As I said, HD has been ignored for two reasons. One the promise of
superior audio fidelity, the cornerstone of EVERY HD promo I've heard to
date, hasn't materialized. And second, because a case hasn't been made
for content.

I've said since the beginning, here, that if HD uptake is going to be
increased, it has to be through content.

But content is the one thing absent from HD promotion.