Scooter,

The HD-Radio Alliance needs to Pump-Up the Message :
Like back in the 1950's with Direct Promos to the 'Local'
High School Students; and may be College Students too . . .

-weak- HD Digital Radio : IT'S TIME TO UPGRADE !
http://www.hdradio.com/

-weak- The HD Digital Radio Alliance -
http://www.hdradioalliance.com/
It's Time To Upgrade !

-weak- 'New Logo' "HD Radio - It's Time To Upgrade !"
http://www.hdradioalliance.com/i/log...io_upgrade.jpg
(c) 2008 HD Digital Radio (tm) Alliance. All Rights Reserved.
http://www.hdradioalliance.com/trademark.php
iBiquity Digital Corporation - http://www.ibiquity.com/
-cool- "HD Radio - It's Time for Cool All Digital Sounds and more !"
-hot- "HD Radio - It's Time for Hot All Digital Sounds and more !"
-digital- "HD Radio - It's Time for the All Digital Sounds and
more !"
The Younger "Next" Generation of Audio Consumers :
"Want More" from their AM/FM Radios besides Sound :
"They Want More . . ." {Promise Them More and Deliver.}

Hello ! - GIVE-A-WAY a "Free" AM/FM HD-Radio to :
One Boy and One Girl in each 'Local' High School :
"The King and Queen of the Cool Hot New . . . Sounds"
with Their New HD-Radios . . .

TO VOTE : High School Students must Go-On-Line
{Registar} at the 'Local' HD-Radio Stations -website-
and Vote for the Most Popular Boy and Girl at their
High School. { What Could Be Easier ! }

CONTESTS : One or More High-School each Week/Month
for as many Weeks/ Months : Until all the High Schools
have been done in the 'Local' Broadcast Area.

CREATES : "The BUZZ" for HD-Radio at the 15~18 Year Old
Demographic Grouping to start creating The-Next-Generation
of AM/FM HD-Radio Listeners.

GRAND PRIZE : One Over-All Grand Prize -from- All those
that Reqistered on the 'Local' HD-Radio Stations -website-
Wins an AM/FM HD-Radio 'installed' in their Car.

The High School Student PROMO Does Two Things :

1 - Drives High School Students to the 'Local' HD-Radio
Stations -website- To Register {Who's Listening}

2 - Creates Awareness in the 15~18 Year-Old Demographic
of AM/FM HD-Radio and 'makes' It-a-Status-Thing !

IBOC : AM/FM HD-Radio - Status Sells !
-while- Upgrades Just Happen.