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Old April 16th 08, 11:15 PM posted to rec.radio.shortwave
David Eduardo[_4_] David Eduardo[_4_] is offline
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First recorded activity by RadioBanter: Jun 2007
Posts: 1,817
Default Eduardo is just angry about the latest Arbitron study of the HD Radio farce


"D Peter Maus" wrote in message
...
David Eduardo wrote:

Anyone knows that pure digital is a decade away, if ever, on FM. And a
decade from now AM will likely not exist as we know it.


Once again, not the conversation at hand.


Of course it is. It's all about the ability to predict the future.

Let's say that BMW does a press conference about the new 1 series, and a
dumb journalist asks if the 1 will fit in the Space Shuttle. The BMW guy,
spotting a promotional opportunity, says that they will test the fit... and
later announces that, indeed, the 1 series BMW will fit in the Space
Shuttle. Of course, there is no useful purpose in putting a car in orbit, so
we don't hear any more about this. BMW got some press, though.

The same thing applies to paid or lockied services via HD. There is no
business model for paid programming (defined as audio, whether originally
digital, analog or pig grunts) on individual HD channels. There are better
and cheaper was of providing non-program data streams, like traffic infor.
So there is no demand for either locked progrmming or data. But there is the
ability to provide same, and iBiquity got some publicity out of this... it
made you pay attention, didn't it?

You really do act more like a shill, every day. Not really addressing
the point, but changing the subject to assert not that it's not happening,
but that it's not happening NOW. Your way of saying that we should acceed
to this strategy because the undesireable outcome is a decade away.

A shill is someone paid to hawk something. I don't qualify. I do, however,
have an interest in putting free radio into all and any new distribution
channels, and HD is one of them. So are WiMax and related technologies, and
unless radio gets into all of them, they run the risk of not having a
position in the next new standard of delivery. And that is because it is
certain that AM has a finite and relatively short life and FM will last
longer, but divided with other delivery methods.

My interests are based on the future of radio, unlinked to the distribution.
I hope HD works, but I also hope the industry covers all other bases too.