IBOC News : "Commercial Free" FM HD-Radio Is Now Available !
"Bart Bailey" wrote in message
...
In posted on Sun,
18 May 2008 23:56:31 -0700, David Eduardo wrote: Begin
Non coms can have "commercials"
If it has commercials, it's not non-commercial,
regardless of what they say.
I remember back when there actually were non-commercial stations.
There certainly are commercials, but the content is severely limited.
From today's Inside Radio, a news item that defines to some extent what can
and can't be in a non-com's "underwriting" announcements which are simply
commercials without the hype.
Non-commercial station fined for plugging sponsors' products. Contemporary
Christian "92.7 The River" WCVZ, South Zanesville, OH is being hit with a
$9,000 FCC fine for broadcasting prohibited underwriting announcements in
2003. The case involves underwriters Tastee Freeze and Prindle-GMAC Real
Estate. In the Tastee Freeze instance, WCVZ asked listeners whether they are
"planning a special occasion" - a move the FCC says "might require use of
the underwriter's products." Owner Christian Voice of Central Ohio argues
the comments are acceptable because they don't contain price information or
calls to action. But WCVZ is fined because the FCC says announcements that
feature "comparative or qualitative descriptions, price information, calls
to action, or inducements to buy, sell, rent or lease" are prohibited. The
station has since converted to a commercial operation.
|