On May 22, 8:36*pm, "A Brown" wrote:
From Radio-info.com:

More locally-unique HD-2 channels are part of the "second generation."

Some of these have already gotten attention - CBS Radio's revival of the
call letters of WNEW-FM, New York, and the "Live Rock from the WMMR
*Archives" by Greater Media in Philly. Some formats on the multicasting list
being announced today haven't gotten as much print, and the HD Radio
Alliance is playing up their local-ness and diversity. Like: Emmis' "Local
107"/local artists, in Austin. "Indie Rock" on Clear Channel HD-2 signals in
Portland (OR), Oklahoma City, and Seattle. And Entercom's "Rock Independent
Radio - 94.7 Too" based off of KRNK. That means Portland, Oregon's going to
have two "indie" stations competing - at least on the market's small number
of extant HD receivers and then online. Independent rock also wins a helping
hand from Clear Channel's Coachella Festival-inspired "eRockster" HD-2
offering in L.A., Philadelphia and D.C. There are also some hyper-local
channels, such as Clear Channel's "Radio Free Hawaii." While Beasley's doing
a country "Gretchen 99.9" for Miami, CC's featuring "Old Skool Hip Hop" in
Boston, and CBS Radio's putting "Chick Rock" on in Dallas. Notice that most
of these are music-centered and often relatively jock-free. The Alliance's
Diane Warren says "we know from our research that if consumers hear content
they can relate to in their market - and they can find it easily on
HDRadio.com - the programming will inspire them to buy an HD Radio."


FM HD-Radio HD-2 Channel Content will build an Audience
-and- An HD-2 Audience will Build Station Revenues.