On May 22, 8:36*pm, "A Brown" wrote:
From Radio-info.com:
More locally-unique HD-2 channels are part of the "second generation."
Some of these have already gotten attention - CBS Radio's revival of the
call letters of WNEW-FM, New York, and the "Live Rock from the WMMR
*Archives" by Greater Media in Philly. Some formats on the multicasting list
being announced today haven't gotten as much print, and the HD Radio
Alliance is playing up their local-ness and diversity. Like: Emmis' "Local
107"/local artists, in Austin. "Indie Rock" on Clear Channel HD-2 signals in
Portland (OR), Oklahoma City, and Seattle. And Entercom's "Rock Independent
Radio - 94.7 Too" based off of KRNK. That means Portland, Oregon's going to
have two "indie" stations competing - at least on the market's small number
of extant HD receivers and then online. Independent rock also wins a helping
hand from Clear Channel's Coachella Festival-inspired "eRockster" HD-2
offering in L.A., Philadelphia and D.C. There are also some hyper-local
channels, such as Clear Channel's "Radio Free Hawaii." While Beasley's doing
a country "Gretchen 99.9" for Miami, CC's featuring "Old Skool Hip Hop" in
Boston, and CBS Radio's putting "Chick Rock" on in Dallas. Notice that most
of these are music-centered and often relatively jock-free. The Alliance's
Diane Warren says "we know from our research that if consumers hear content
they can relate to in their market - and they can find it easily on
HDRadio.com - the programming will inspire them to buy an HD Radio."
A Brown,
Actually HD-2 Channels are an "Iintrinsic Part" of the IBOC
FM HD-Radio Business Model -and- The Development of
more HD-2 Channels is just part of the continued process
of transitioning Analog FM Radio to Digital FM HD-Radio.
The HD-2 Channels may or may not be "Locally-Unique" :
What They Have To Be -is- Profitable Income Sources [.]
The Making Profitable HD-2 Channels and Two approaches
to FM HD-Radio HD-2 Channels :
First - A Brand within a Brand
-EX- Smooth Jazz + an HD-2 Classical Jazz
Using : Co-Marketing often with many Common Advertisers
Resulting in Increased Revenues from the same Income Sources.
Second - Two Separate 'Unique' Brands
-EX- Easy Listening + an HD-2 Classic Country
Using : Separate Marketing and Different Groups of Advertisers
Resulting in Increased Revenues from different Income Sources.
However 'both' require Brand Development : Building a Listening
Audience and Brand Loyality where their may already be 'other'
Like Brands within the Local Market. Acquiring an Advertising
Base and Building an Imcome Stream.
There-is-A-BETTER- Alternative : "TV Audio Sound"
1 - It comes with an already Established Brand, Listening
Audience and Brand Loyality.
2 - There is Only One 'Unique' Brand within most Local
Markets : ABC, CBS, NBC, FOX, PBS, CW, TBN,
Univision, Telamundo, etc.
3 - It comes with an already Advertising Base and Income
Stream.
4 - Plus Most of the Promtional Advertising would be done
by the TV Station using the HD-2 Channel to promote it's
own Brand.
5 - TV Audio Sound on the HD-2 Channel of an FM HD-Radio
Station is a Win+Win Cooperative Business Venture for both
the Local TV Station and the Local FM HD-Radio Station.
* The # 1 Killer-App for FM "HD" Radio's HD-2 Channels
http://groups.google.com/group/rec.r...e05095a43bec7b
The-Second-BEST-Alternative : "AM/MW Radio Simulcasting"
Number 1~5 Above Also Apply Here.
Followed-by the eventual 'migration of many / most AM/MW
Radio Stations to an Expanded FM HD-Radio Band 76~88 MHz.
* The 2nd 'best' use of the HD-2 Channels on the new
"Digital" FM HD-Radio Band would be... another current
http://groups.google.com/group/rec.r...6c1a11c04b603b
http://groups.google.com/group/rec.r...7b5fb395ebac94
Audio Sound Product with an Loyal Radio Listener Base
and Established Advertisers.