"gallant17" wrote in message
...


"What you should typically expect through negotiation is half of the
published rate."

Like airlines, most radio stations have many rates, many of which are based
on demand (often called grid rate cards). Rates are highly dynamic.

"A Boston station that typically sold morning drive spots for $150
sold me a package deal for $10."

You could probably find such deals on nearly every station, depending on the
time of the day and the flexibility of the schedule.

"Don't believe radio salespeople for a minute."

There are sleazy sellers in any business. They are generally eliminated as
the customers don't renew so they get canned.

"They skip clients ads on a regular basis."

Untrue. False billing (charging for unaired spots) is a cause for license
revocation. With the computer software available today for scheduling and
the instant feedback from digital broadcast stystems, it is really rare for
a spot to be missed. Any public company that has to comply with recent
legislation such as Sarbox is going to both self audit and have an outside
audit and any discrepancy between actual broadcast and contracts is going to
trigger a large scale investigation.

"Broadcast is too expensive for most small or new businesses to
consider."

Absolutely true in many cases in all but smaller towns and markets. A single
location business will generally only draw clientele from a few miles
around... in a large city, much coverage is wasted as listeners or viewers
or readers of metro papers are generally to far away to come to a specific
single store unless it is unique in the market.

Of course, they claimed blogging is the best marketing tool on earth.


What about all of that bashing of HD Radio? I guess that they need to
search on "hdradiofarce"! Ha! Ha! Eduardo! **** you!

AM HD radio is not going to work because AM is too far gone and there are
too few decent AM signals in the US. FM HD can work based on unique formats
and new radios being developed. Note that the bashers generally have nothing
to do with any stations involved in HD.