Big 89 Rewind
D Peter Maus wrote:
dxAce wrote:
David Eduardo wrote:
"D Peter Maus" wrote in message
...
dxAce wrote:
David Eduardo wrote:
"dxAce" wrote in message
...
D Peter Maus wrote:
Apparently, they finally succeeded in achieving that goal.
I'll have to check the shortwave relays next week to see if Rush is
still
on. I
recall the push to at least get him off, seemingly in contrast to what
the
troops
wanted.
How many of the troops are over 45 or 50? There are very few talk
listeners
(of the WLS / WJR / WGN type) under that age, so it makes sense to look
for
programming the bulk of the armed forces would enjoy, not just somebody
who
has been in long enough to make light bird or above.
Or maybe the troops just like Rush?
Isn't it amazing that never occurs to programmers?
When nearly nobody in the 18-34 demo in the US listens to Rush or any other
political talker, why would they listen when abroad?
Maybe they want the truth from home.
He doesn't get it, Steve.
That's our 'Eduardo'!
Consider that there are a number of things that are not like things
at home. One is that the listener him/herself is different. They're
committed. They're focussed. They're trained. They've volunteered to
serve. They're politically active at the most basic level. They're less
concerned about the fluff that dominates the evening news than they are
defending the fundamental freedoms that permit the behaviours that lead
to the fluff that dominates the evening news.
That takes them off most squares of the psychographic grid. Hometown
demography doesn't apply. They're a different type of people with
listening tastes and habits that reflect a different type of lifestyle.
Another consideration is that there are dramatically fewer choices
for listening in theatre. Unlike you and me, who have a dial full of
selections, troops in theatre have a fraction of the offerings. They
listen, as you say, for fresh truths from home. Not for the latest
George Michael release.
And politically, they tend to a more conservative path. Rush is big
with military, as a whole, regardless of demography.
Programming AFN is not like programming WKSC.
Drop Gleason into a Marine base in-country and he'd get a dose of
reality he assiduously avoids in his current position.
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