Big 89 Rewind
David Eduardo wrote:
"D Peter Maus" wrote in message
...
dxAce wrote:
He doesn't get it, Steve.
Consider that there are a number of things that are not like things at
home. One is that the listener him/herself is different. They're
committed. They're focussed. They're trained. They've volunteered to
serve. They're politically active at the most basic level. They're less
concerned about the fluff that dominates the evening news than they are
defending the fundamental freedoms that permit the behaviours that lead to
the fluff that dominates the evening news.
That takes them off most squares of the psychographic grid. Hometown
demography doesn't apply. They're a different type of people with
listening tastes and habits that reflect a different type of lifestyle.
Another consideration is that there are dramatically fewer choices for
listening in theatre. Unlike you and me, who have a dial full of
selections, troops in theatre have a fraction of the offerings. They
listen, as you say, for fresh truths from home. Not for the latest George
Michael release.
And politically, they tend to a more conservative path. Rush is big with
military, as a whole, regardless of demography.
Programming AFN is not like programming WKSC.
As past part of a comittee to get two AFRTS stations in Puerto Rico closed
(they were) I find that statement disingenuous. Very often, the AFRTS
offerings seem demographically inappropriate and way removed from the tastes
of the average recruit.
Drop Gleason into a Marine base in-country and he'd get a dose of
reality he assiduously avoids in his current position.
If you were to go there, you would find little use of AFRTS radio, and lots
of iPods and MP3 players.
And Worldspace for the BBC.
|