On Jun 1, 10:35*am, "David Eduardo" wrote:
"D Peter Maus" wrote in ...

David Eduardo wrote:
"D Peter Maus" wrote in message

*You're contradicting yourself, again. If they're not listening, they
can't be calling.

"Youngest demos" for talk is generally35-44.

- - Nice evasion.

- Nope. Truth. When a format is typically 25+, the young part
is35-54.

d'Eduardo - D'Oh ! and the Older Part is 55+ - d'oh again ~ RHF

RW OnLine Newsbytes :

Interep - Survey Says Older Demographic Still Yields Clout
http://www.rwonline.com/dailynews/sh...nth=12&week=50

-source- RW OnLine - Radio World Newspaper {USA}
http://www.rwonline.com/contact_us.shtml

59 Million Consumers who are Ages 55 Years or Older
and make up 21% of the Population growing to 25% by
2010. - - - For more information visit : www.interep.com.

=EXAMPLE=
AM 840 (kHz) KMPH in Modesto, CA just changed it form
"Music with Class" to Talk Radio "The PATRIOT" with a
target audience of 50+ -WHY- Because in a Market with
20 or more AM Radio Stations to Listen To : The Over-50
Group is 25% of the Population; and the Over-65 Group is
12% of the Population; and both Groups make up even
more larger Percentages of the Radio Listening Public.
Plus AM 840 KMPH "The PATRIOT" has enough Local
Talent and Programming on the Air {Local Content} to
make it 'sound' like a Local Radio Station.
http://www.kmph840.com/
http://www.modestoradiomuseum.org/km...0page%201.html
https://www.cia.gov/library/publicat...k/geos/us.html
http://www.sfradiomuseum.com/blog/20...sto-am-to.html

One-in-20 is 5% and when a Radio Station has a 'chance'
to Define itsels as "The Radio Station for the Over-50-Crowd
it is looking at a better than even Market Share with a
'potential' 2~3 Multiple. Most/Many of the 'other' Radio
Stations are going after the Prime Sellable Demographic
of 18~35 Years for Advertisers and Revenue. But if you
Listen to KMPH you will hear Advertisers with Products
that are Used and Needed by those Over-the-Age-of-50
and that to is a good consistant source of Advertising
Revenue for a Radio Station.

The same goes for the FM Radio Band and FM Radio
Stations : Wherever there is 20 or more FM Radio Stations
in a Metro {Serving a Community} there is room for one
of those Radio Stations to be "The Music Radio Station"
for the Over-the-Age-of-50 Group. Plus there are a large
number of Advertisers with Products and Services that
are Used and Needed by those Over-the-Age-of-50 and
that are a good consistant source of Advertising Revenue
for an FM Music Radio Station.

Forget IBOC : AM & FM Radio Featuring the Right Content
for the Right Audience : It $ell$ ~ RHF