Big 89 Rewind
"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:
"Telamon" wrote in message
...
When nearly nobody in the 18-34 demo in the US listens to Rush or any
other
political talker, why would they listen when abroad?
Nice spin. People that call in to the program don't sound over 50. They
sound like they are 20 to 40 years old. Mom's with kids and many topics
revolve around kids, school.
The call screeners purposely exclude the dangerous blue-haired women and
senile old men, and purposely pick people in the youngest demos. They
know
that 9 out of 10 over 55 callers will want to talk about social security
and
Medicare, and they diligently keep these callers off the air. You don't
really think these shows let anyone at all on the air, do you?
Since they can fill the shows with 20 to 40 years old middle aged people
then they must be the a big proportion of the listeners. Most of the
commercials are aimed at the middle class, middle age group.
On the major talk shows except Dr. Laura, I seldom hear anyone who is not at
least in their mid to late 30's. Although about 60% of the average AM
news/talker is over 55, there still are enough in younger demos to fill up
the phone lines. As you apparently don't know, talk shows have a call
screener or, in some cases, several and often tens of lines. Their purpose
is to skew the demos younger, get most of the 55+ callers put in to "hold
hell" and to get calls that make the show interesting. 99% never get on the
air because of this. The host at all times has a computer screen showing
each call by content, age, sex, where calling from, etc. So they pick the
best one for each situation.
A syndicated talk show that cumes in the millions, or like Rush, tens of
millions, has no trouble in getting a few under-55 callers. And that is all
they need to make the show sound fresh... even if they represent a small
percentage of listeners.
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