View Single Post
  #53   Report Post  
Old June 5th 08, 01:43 PM posted to rec.radio.shortwave
David Eduardo[_4_] David Eduardo[_4_] is offline
external usenet poster
 
First recorded activity by RadioBanter: Jun 2007
Posts: 1,817
Default Eduardo - fellow IBOC-shill diputes your claims about AM ratings.


"Bart Bailey" wrote in message
...

None of the three program for or have any interest in listenership in San
Diego, signal or not.


They just pay Tom Reopelle to hang out here, is that it?
There's not much San Diego news that KNX doesn't cover.


Just checked 78% of the KNX San Diego audience (what is called cume) is
in-car. The average station's in-car usage is about 30%, not 78%. This would
indicate people who drive between the LA market (LA and Orange) and San
Diego, but live in SD County; they are listening to KNX for the LA traffic
(they do essentially no SD traffic) as they commute into and out of the LA
market to a home in SD County.

In any case, the listening to KNX in SD is so little it occasionally does
not even show up in any or most of the tables of the ratings. In the "sales
demo" of 25-54, KNX is second from last with a 33rd place showing for
Winter, 2008.