Coleman: Radio’s passed the “tipping point” for teens, when it comes
to music.

Not a pretty insight from Coleman Insights, but it won’t come as a
knock-you-back-into-your-chair shock. Here’s the quote: “Coleman
Insights has found that teenagers’ use of computers, iPods and mp3
players for music consumption has reached a tipping point in the last
few months.” They mean that “for the first time, Coleman has detected
greater use of [computers, etc.] than of FM radio in a few specific
instances.” Example: for a CHR station in a top 20 market, 84% of
14-17-year-olds report listening to music on a computer, iPod or mp3
player every day. While 78% report listening to AM or FM radio. In a
different study, 41% of 15-17-year olds said they go to computers as
“the first place to go to hear music”, versus 22% for FM radio.
Researcher Jon Coleman says “this is the first time in all our studies
we’ve seen the numbers support new technologies over radio.” His
recommendation? Wake up and smell the Red Bull and Rock Star Energy
Drink: “The shift should convince stations that they have to determine
how radio can fit into the lifestyles of younger listeners, if they
are not already attempting to do so.” The release is here.

http://www.radio-info.com/newsletter...RI06062008.pdf

You've lost Gen Y, and any hopes for the future!