"Telamon" wrote in message
...

The data is accurate... it is the Arbitron ratings. There is no
interpretation... just a view of where listening takes place either for
home
or work listening... and a determination of where it occurs vs. signal
strength.

Several broadcasters have done this, as well as Arbitron itself to
determine
how to do ascription which in many cases is totally signal based.

Let me explain to you what you have done. You had preconceived notions
and manipulated data to get what you wanted. Then you forget the process
you went through to pervert the data and declare it supports your
position. This is pathetic at best. Like I said you could continue to
fool yourself but nobody else is going to be fooled. This mental method
is very evident in most of your posts. You look like a complete
charlatan and a fake. Nobody is buying what you are selling. I hope this
explanation is clear to you but I expect you will not be able to except
it.


Such studies of listening areas are done by broadcasters to determine where
to do promotional activities. That includes van hits, street events,
location of billboards, In the case of an LA radio station, budgets for this
type of promotion might be in the millions of dollars a year.

That's why it is important to plot where the listening occurs, and in the
case of forward-looking growth situations, where there is a potential for
growth.

A key issue in all of this is "where can I expect to pick up listening?" as
opposed to areas where it would be next to impossible to do so. As part of
this, we study how much signal is needed to support efforts to increase
listening. If nearly nobody will listen below a certain signal level,
chances are that we could throw hundreds of thousands of dollars at a low
signal area and get no listening from it.

That is why all broadcasters look at the useful coverage areas (about 10
mv/m or greater on AM for metros and 64 dbu for FM) and don't attempt to get
listeners outside such areas as it is not going to happen.

Contrary to what YOU believe, about every broadcaster in the US uses the
same criteria.