"RHF" wrote in message
...
On Jul 9, 9:48 am, "David Eduardo" wrote:
- - "RHF" wrote in message
- - news:ca2fc371-9ec2-45da-94a5-
- - D'Oh ! -if- AM/MW Radio's Audience is mostly
- - over the Age of 55 Years : Program for Them
- - and Find Advertisers who want to Sell to Them.
- -
- - nah that would be to simple ~ RHF

- Except for small markets, there are no such advertisers.
- I asked recently about LA and how many agency buys
- targeted 55+ and was told, "none."
- There are no advertisers who want 55+ in the significant
- radio metro areas.

The Greater Fools Are They : My Dollars are Just as Green
as a 20 Year Olds and I have a lot more of them too . . .

They are very smart... companies like P&G and Lever and Toyota and Coke and
Bud and on and on have done extensive research and know there is no return
on investment in advertising consumer goods and services to that age group.