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Old July 30th 08, 04:56 AM posted to rec.radio.shortwave
Brenda Ann Brenda Ann is offline
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First recorded activity by RadioBanter: Jul 2006
Posts: 855
Default You Know Radio Is In Big Trouble When...


"A Brown" wrote in message
...

wrote in message
...
David, HD receivers are not selling because the public has no interest.
Most
people already own 5 radios that work just fine. And judging by the lack
of
sales they see no reason to upgrade.


It could take 10 years for most radios to contain HD technology...but
that's OK.

HD isn't going anywhere.

Why does this feel like Am stereo all
over again. Another technology that listeners never asked for but could
have
been great.. but because of no interest and competing ideas simply died.


Why does this feel like FM all over again? (Lots of naysayers, but given
time it becomes the accepted standard.)


FM didn't take over the majority of listening until FM stations approached
the same penetration as existing AM's. In many areas, this wasn't until
large numbers of translators were installed to allow reception in distant
and/or shadow areas (many of these are even within the stations' COL). IBOC
does not have anywhere near the useful coverage area of existing analog.
This is one of it's largest problems. The other big problems are that the
upcoming and a lot of the current target market don't give a damn about
radio in general, commercial radio in particular, and, for those that do,
they are quite happy enough with the signal and quality they already have.
FM offered a sharp increase in fidelity over AM. IBOC does not. It offers
practically nothing on FM as far as increase in quality, and the tradeoff on
AM is that IBOC, when you can use it at all, does decrease noise, but the
sound is poor like a low bitrate mp3.