David Eduardo wrote:
"D Peter Maus" wrote in message
...
officially.
But in casual conversations with my broadcast colleagues, (as during
lunch with Kipper, Thursday, it expressed an area of specific dimensions,
and commercial implications that current terminology expresses with other
parameters and in a more verbally cumbersome way. He understood what I was
saying. I understood what I was saying. Two Ringwraiths speaking Orc.

Kipper, whoever he is,


Kipper McGee. Program Director of WLS.


as well as you, should know that there is a current,
well understood substitute for ADI called the DMA and is the only non-Metro
definition that will be enduring. Arbitron shed the ADI definition when they
quit TV, decades ago. And even the TSA disappears with the PPM.

DMA speaks to current TV markets. ADI speaks to the ones of the 70's...
pre-cable (although not pre-CATV) and pre-satellite and such.

So what?

Again, all of this is known and understood. But none of which is
important here. Nor is it the point. In casual conversation among
peers, archaic terms are not out of place, out of line, or
inappropriate. Some even create their own language.

Worldwide, metric is the standard. Even in the US, metric
measurements are commonplace, and becoming a defacto standard.

But two meters isn't the same, perceptually, to everyone. Some
prefer yards, and feet. They understand in yards and feet.

Again, so what.

It was even a point of resolution in the original 'Flight of the
Phoenix' between Towns and Dorfmann. Dorfmann, a pedantic little
German, went around correcting everyone in sight. Routinely
dismissing the experiential understandings of other survivors. Even
Captain Towns, whose experience and time in type was beyond
reproach. They argued about everything. Including correct
terminology. And specifically, yards vs meters.

Nonetheless, Dorfmann treated Towns like he was a moron. An
aberration on his own divine scheme. Correcting him at every turn.

In the end, Dorfmann and Towns came to an understanding. The last
line of the movie specifically represented this through the mutual
acceptance of the yard AND the meter.

Yes, you are correct. There are specific terms, more current
terms, and they are, technically speaking, correct. But in the world
of conversation among peers, in the interest of mutual respect,
agreements are made to accept each other's language.

Those that can't.....


well....nobody really wanted to bring along Dorfmann.


Lighten up, David. You two speak different languages. In his
language, he's correct. In yours you are. Trouble is, you think the
rest of the universe needs to adhere to your specifications. Don't
be such a pedantic little tin plated tyrant with delusions of adequacy.

You gotta be a JOY to work for.


(Geez...and they call ME and asshole.....)