Note, PPM is the reveling the exclusive cume radio stations thought
they had, isn’t right. It’s doesn’t exist.

With the PPM cumes have gone thru the roof. Showing stations reach many
more people than they thought!

Broadcasters are struggling to provide compelling content for
traditional radio.

Not really. Radio knows how to attract the most listeners in every
market.....usually the top 10 formats are taken, and deliver the most
listeners.

IBOC stations are jukeboxes, while listeners want music, successful
radio stations are built on multiple layers of content, very much like a
cake.

Wrong, in comptetive evrironments, the station that plays the most music
usually wins.

Speaking of jukeboxes, have you heard most of the XM/Sirius sattelite
channels? Are you criticizing them too?

Interesting enough, the 12-34’s like cake too...

Few advertisers want to reach 12-25 year olds...thats why radio doesn't
interest them.

Pocket-radio claims to be an impartial observer...but obviously has an
agenda.