In article ,
A Browne wrote:

What's left for radio is local content, & content worth listening too.
Playing the same hits over and over simply won't due in a world
wireless and plugged into the world wide web.

You claim that "local content" is key, and "playing the same songs over
and over again" is killing radio.

Then you proclaim that streaming, Ipods and Zunes, Wifi, and Wimax are
the answers....most of which have NO local content....and play the same
songs ove and over again. (BTW...the Same songs over and over again are
OK, as long as they are the the songs that you like!)

iPods and other mp3 players have gigabytes of storage that hold thousands
of tracks. Mine has over 6000 different tracks. My spouse's has over
13,000 different tracks.

The average radio station playlist is less than 400 tracks, many, if not
most, less than 200. I think the "Jack" format has as many as 1000 tracks,

It's like shirts in a lcoset. Most men have a closet full of shirts....but
have 5 or 6 they really wear all the time.

Radio is BROADcasting. You can have 6,000 songs on your ipod that you like.
Not something you can do when you are trying to attract the most listeners
you can...and keep them listening for the longest you can.

Playing the same songs over and over is fine....as long as they are songs
people like.

Except that there's been scientific research that describes how
much people like a song depends on how many times they've heard it.
The enjoyment peaks at about the fifth hearing, and that after about
the fifteenth time, it gets to be irritating.

Mark Zenier
Googleproofaddress(account:mzenier provider:eskimo domain:com)