IBOC obsolete out of the box.
If 10 million people find HD radio, that doesn't mean 10, million new
listeners.
It means remaining radio listeners will be scattered all over the
radio dial.
Better they stay and be scattered all over the dial....than have them OFF
the dial....turning to satelite radio because they can't find a format that
pleases them.
That's right. Audiences will shrink in the upcoming years, and so will
revenue. There won't be as much money to go around, and the HD channels
will continue to be pretty much useless.
More soothsaying huh?
Didn't they say radio was toast when TV came along and stole all the good
entertainers/entertainment?
What happenned Radio re-invented itself.
Good thing people didn't listen to you back then.
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