ibiquity AM hybrid digital radio provides little consumer benefits
"Telamon" wrote in message
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In article ,
"David Eduardo" wrote:
Keyword: still. Most AMs are talk based, and all the decently rated
ones are. A few exceptions, on analysis, make the rule; those with
music in rated markets are either ethnic (like the Farsi, Korean,
Chinese and Vietnamese language stations in the LA metro.
And like any other topic we disagree on I just happen to have one of
those exceptions about 5 miles away from myself, in english, playing
rock and roll music. Since this is the case for myself I could
extrapolate this to the majority of towns in this country. That would
add up to many more music station then you allow for.
Try re-reading the paragraph above your ill-reasoned one. I said "decently
rated" quite clearly. KVEN is rated 39th in the market in 25-54 year old
listeners (what in the industry are called the "sales demos") and is 27th in
listeners of all ages (12+ being the term used for that.). It's billings
have fallen by more than half since the year 2000, and currently are about
10% of the level attained by the market's leading billers, KCAQ, KHAY and
KXLM.
In fact, most places in the US don't have much music on AM unless, as I
said, it is in Farsi or Russian or Polish, to name three... or the station
is one of several forms of Gospel that have mostly 55 and over listeners.
I'll bet if I took the trouble to spin the dial looking for more I
could get maybe a handful buy you would come back and say I could not
hear them.
No, I would say, as I always have, that what you may pick up on your $5000
radio does not have the signal strength, clarity and consistency the average
listener seeks. There are probably hundreds or relatively easy out of market
AM signals you can get, between daytime and night. Listeners only pick the
ones that have monster signals, as proven by decades of research.
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