"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

OK, I'll give this a shot. You substitute marketing statical bull-crap
for reality. That's where you go wrong.


If that is the case, then an entire industry with over 100,000 employees
is
mistaken.

And you think that is not possible? Look at what just happened in the RE
loan industry. Those people believed and now they are screwed.

Most of that invold the very few people who set policy.

The research tools used by broadcasters are no more "bull crap" than a
study
about yields as related to silicon purity in chip fabs.

Obviously, anything you don't agree with is wrong.

Apples and oranges. Studying semiconductor parametrics to determine
yields are a far cry to how from what Arbitron does. You can makeup
anything mixing people and statistics.


The fact is that the Arbitron diary methodology and implementation are
accredited by the Media Research Council, made up mostly of some of the best
statisticians and surveying technologists in the country who work at the
behest of the advertising and agency communities. The purpose is to
guarantee that proper techniques and procedures are used so that the data is
reliable within the ocnstraints of the limits of polling.