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On Oct 19, 3:11 pm, "David Eduardo" wrote:
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Does regular AM have a future as a niche market? Also, will hybrid
digital make it on FM?

If you look at most markets, today, you have a couple of stations dominating
the AM ratings shares... almost always those with viable full market
signals. Then there is a second tier of moderately good signals, and they
tend to be wannabe programming, and become bottom feeders taking the cheap
spot buys for talk and sports. Finally, the bulk of stations are too low in
power, daytime or so directional they are totally unable to compete and they
do various religious and ethnic niche formats or brokered programming.

Try this segregation on the stations in the market you live in by listing
all the AMs licensed anywhere in the Metro per Arbitron and then dividing
them into these three groups.

HD will likely work on FM. Already there are a bunch of leased HD2 channels
providing niche services like Hindi formats and such. There are plenty of
HD2 channels doing missing formats. As chips come down in price, stations
add new services, and the economy (hopefully) improves, HD should add
something of value to FM.