"PocketRadio" wrote in message
...
On Dec 20, 7:51�pm, Dave wrote:
David Eduardo wrote:

"BoobleStubble" wrote in message
...
Eduardo's hate for AM radio is obvious - many of the larger 50kw AM
stations are ranked #1, or are in the top-5, and aren't going
anywhere.

There are nearly no big AMs (power is not the issue... it's coverage)
that are in the top 5 in the sales demogaphics of 18 to 54. And, like 1A
clear channel KSL in Salt Lake city, they are moving as fast as they can
to FM... other 50 kw AMs that have done this are KIRO in Seattle and WWL
in New Orleans and WIBC in Indianapolis... some simulcast, like KSL and
WWL, others just abandon the format on AM as they go where the salable
listeners are.

While not a 1A, KSL's Phoenix sister KTAR has also moved their News/Talk
to FM.

Eduardo is poo-pooing AM radio, because he knows that IBOC has been a
disaster, and that AM contains the successful news/talk/sports
formats.

Then why are they moving to FM? It's because their revenues are crashing on
AM because the salable age groups, under 55, don't listen to AM much. AM is
dead for those under 50.

Large AM stations, such as WLW, serve many states - something
FMs can't claim.

Anything outside the local metro is not salable, and thus, irrelevant. WLW's
day signal covers the metro and some distance beyond, but the revenue only
comes from the metro.

Yea, the AM dial is more than full of AM stations.
The FM dial is full, and only so many AMs can be moved/simulcast on FM.

The moves are being done by buying and reprogramming an FM, or reprogramming
one already owned. It's quite simple.