Eduardo - Serious Question For You
"David Eduardo" wrote in message
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I agree with that.... but share-wise, talk, news talk and all news is 10%
of radio listening at most and more like around 5% outside some major
markets. For music, there is a nice difference and the HD2 channels are an
added bonus.
But if more and more FMs are becoming news/talk/sports (and they clearly
are), then that share is going to increase, and these new FMs will not be
driving HD. If anything, they will be thinking "yeah we tried HD on AM and
it went nowhere. Therefore we are not interested in it for our FM
station".
The existing music FMs can/are making use of HD (particularly the 2nd
channels). I'm talking about the future.
Here is my anecdote. I was seriously thinking of getting an HD radio this
year. But nearly everything I listen to these days is internet radio.
What I did instead was get some low power AM and FM transmitters. I
currently have 4 transmitters going here (580, 630 and 800 AM, and 107.9
FM). 3 are running internet streams, and the other is just an MP3 player
on random play.
If nothing is on the commercial stations that interests me, I now have other
choices.
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