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Old December 24th 08, 07:32 AM posted to rec.radio.shortwave
David Eduardo[_4_] David Eduardo[_4_] is offline
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First recorded activity by RadioBanter: Jun 2007
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Default Eduardo - Revenue Falls 20 Percent In November


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On Dec 23, 6:33 pm, PocketRadio wrote:
"Revenue Falls 20 Percent In November"

NEW YORK -- December 22, 2008: November showed the worst revenue
numbers in a long, down year, the RAB reports: Radio revenue was off
by 20 percent compared to November 2007.

Local fell 21 percent last month, with national off 24 percent, with
local and national combining for a 22 percent decline. Off-air
revenue, which has risen most months this year, crept up again in
November, rising 1 percent.

The November dropoff follows reports that grand-total revenue was down
10 percent in October and 8 percent in September.

The RAB bases its local and national figures on about 100 markets as
reported by Miller Kaplan Arase & Co.

http://www.radioink.com/HeadlineEntr...&pt=todaysnews

Eduardo - can you spin this in a positive way for HD Radio?



It has nothing to do with HD radio.

However, as I said, any expense item that can be cut right now will be, just
as it is at General Electric or Johnson & Johnson... and that means HD,
streaming, websites, overnight jocks, vans, promotion, travel and anything
else "shrinkable."