View Single Post
  #10   Report Post  
Old December 24th 08, 10:14 AM posted to rec.radio.shortwave
RHF RHF is offline
external usenet poster
 
First recorded activity by RadioBanter: Jun 2006
Posts: 8,652
Default (OT) : More Anti-Radio "Sock-Puppet" - blah, Blah. BLAH !

On Dec 23, 9:51*pm, wrote:
On Dec 23, 11:29 pm, wrote:



On Dec 23, 6:33 pm, PocketRadio wrote:


"Revenue Falls 20 Percent In November"


NEW YORK -- December 22, 2008: November showed the worst revenue
numbers in a long, down year, the RAB reports: Radio revenue was off
by 20 percent compared to November 2007.


Local fell 21 percent last month, with national off 24 percent, with
local and national combining for a 22 percent decline. Off-air
revenue, which has risen most months this year, crept up again in
November, rising 1 percent.


The November dropoff follows reports that grand-total revenue was down
10 percent in October and 8 percent in September.


The RAB bases its local and national figures on about 100 markets as
reported by Miller Kaplan Arase & Co.


http://www.radioink.com/HeadlineEntr...&pt=todaysnews


Eduardo - can you spin this in a positive way for HD Radio?


So what? *TV station revenue is down. *Auto companies revenue is
down. *The whole economy is down. *With businesses going under every
day, you should expect this to happen with radio advertising. *No
surprise here. *When the economy recovers, so will the advertising
income. *That's not to say that radio advertising income will ever be
what it was a few years ago, but it will recover somewhat with the
economy recovery. *So the stats for November are really worthless as
an argument against radio or HD radio.


- The point is - radio is so strapped that a 20% drop
- puts pressure on an already stressed industry.
-*Radio is just trying to keep its head above water.
-*In that sense 20% IS significant.
-*Isn't that right Eduardo.

little 'rhb',

So you relish the fact that 20% of Americans may be
Out of Work in the Next Year due to a Recession;
and a possible Depression; as long as it is bad news
for Free Over-the-Air Radio; IBOC and HD-Radio

it boggles the mind ~ RHF