On Dec 23, 9:51*pm, wrote:
On Dec 23, 11:29 pm, wrote:
On Dec 23, 6:33 pm, PocketRadio wrote:
"Revenue Falls 20 Percent In November"
NEW YORK -- December 22, 2008: November showed the worst revenue
numbers in a long, down year, the RAB reports: Radio revenue was off
by 20 percent compared to November 2007.
Local fell 21 percent last month, with national off 24 percent, with
local and national combining for a 22 percent decline. Off-air
revenue, which has risen most months this year, crept up again in
November, rising 1 percent.
The November dropoff follows reports that grand-total revenue was down
10 percent in October and 8 percent in September.
The RAB bases its local and national figures on about 100 markets as
reported by Miller Kaplan Arase & Co.
http://www.radioink.com/HeadlineEntr...&pt=todaysnews
Eduardo - can you spin this in a positive way for HD Radio?
So what? *TV station revenue is down. *Auto companies revenue is
down. *The whole economy is down. *With businesses going under every
day, you should expect this to happen with radio advertising. *No
surprise here. *When the economy recovers, so will the advertising
income. *That's not to say that radio advertising income will ever be
what it was a few years ago, but it will recover somewhat with the
economy recovery. *So the stats for November are really worthless as
an argument against radio or HD radio.
- The point is - radio is so strapped that a 20% drop
- puts pressure on an already stressed industry.
-*Radio is just trying to keep its head above water.
-*In that sense 20% IS significant.
-*Isn't that right Eduardo.
little 'rhb',
So you relish the fact that 20% of Americans may be
Out of Work in the Next Year due to a Recession;
and a possible Depression; as long as it is bad news
for Free Over-the-Air Radio; IBOC and HD-Radio
it boggles the mind ~ RHF