RadioBanter - View Single Post - Eduardo

PocketRadio · December 24th 08, 11:59 AM posted to rec.radio.shortwave

On Dec 23, 11:29�pm, wrote:
On Dec 23, 6:33 pm, PocketRadio wrote:

"Revenue Falls 20 Percent In November"

NEW YORK -- December 22, 2008: November showed the worst revenue
numbers in a long, down year, the RAB reports: Radio revenue was off
by 20 percent compared to November 2007.

Local fell 21 percent last month, with national off 24 percent, with
local and national combining for a 22 percent decline. Off-air
revenue, which has risen most months this year, crept up again in
November, rising 1 percent.

The November dropoff follows reports that grand-total revenue was down
10 percent in October and 8 percent in September.

The RAB bases its local and national figures on about 100 markets as
reported by Miller Kaplan Arase & Co.

http://www.radioink.com/HeadlineEntr...&pt=todaysnews

Eduardo - can you spin this in a positive way for HD Radio?

So what? �TV station revenue is down. �Auto companies revenue is
down. �The whole economy is down. �With businesses going under every
day, you should expect this to happen with radio advertising. �No
surprise here. �When the economy recovers, so will the advertising
income. �That's not to say that radio advertising income will ever be
what it was a few years ago, but it will recover somewhat with the
economy recovery. �So the stats for November are really worthless as
an argument against radio or HD radio.- Hide quoted text -

- Show quoted text -

LMFAO!