December 24th 08, 05:08 PM
posted to rec.radio.shortwave
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First recorded activity by RadioBanter: Dec 2008
Posts: 202
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Eduardo - Revenue Falls 20 Percent In November
On Dec 24, 11:58�am, wrote:
On Dec 23, 9:51 pm, wrote:
On Dec 23, 11:29 pm, wrote:
On Dec 23, 6:33 pm, PocketRadio wrote:
"Revenue Falls 20 Percent In November"
NEW YORK -- December 22, 2008: November showed the worst revenue
numbers in a long, down year, the RAB reports: Radio revenue was off
by 20 percent compared to November 2007.
Local fell 21 percent last month, with national off 24 percent, with
local and national combining for a 22 percent decline. Off-air
revenue, which has risen most months this year, crept up again in
November, rising 1 percent.
The November dropoff follows reports that grand-total revenue was down
10 percent in October and 8 percent in September.
The RAB bases its local and national figures on about 100 markets as
reported by Miller Kaplan Arase & Co.
http://www.radioink.com/HeadlineEntr...&pt=todaysnews
Eduardo - can you spin this in a positive way for HD Radio?
So what? �TV station revenue is down. �Auto companies revenue is
down. �The whole economy is down. �With businesses going under every
day, you should expect this to happen with radio advertising. �No
surprise here. �When the economy recovers, so will the advertising
income. �That's not to say that radio advertising income will ever be
what it was a few years ago, but it will recover somewhat with the
economy recovery. �So the stats for November are really worthless as
an argument against radio or HD radio.
The point is - radio is so strapped that a 20% drop puts pressure on
an already stressed industry. �Radio is just trying to keep its head
above water. �In that sense 20% IS significant. �Isn't that right
Eduardo.
I haven't heard of the radio industry asking congress for a bail out.
I think it's a shame how some people enjoy seeing others suffer. �I
guess some of you think as long as it is someone else's job that is in
danger and not your own, it's just fine with you. �That's about as
selfish as one can get. �And hoping that the radio industry will fold
shows the disgusting person you really are.
GET A LIFE!- Hide quoted text -
- Show quoted text -
LMFAO!
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