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Old December 24th 08, 08:10 PM posted to rec.radio.shortwave
[email protected] rfburn@yahoo.com is offline
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First recorded activity by RadioBanter: Oct 2008
Posts: 23
Default Eduardo - Revenue Falls 20 Percent In November

On Dec 24, 11:58 am, wrote:
On Dec 23, 9:51 pm, wrote:



On Dec 23, 11:29 pm, wrote:


On Dec 23, 6:33 pm, PocketRadio wrote:


"Revenue Falls 20 Percent In November"


NEW YORK -- December 22, 2008: November showed the worst revenue
numbers in a long, down year, the RAB reports: Radio revenue was off
by 20 percent compared to November 2007.


Local fell 21 percent last month, with national off 24 percent, with
local and national combining for a 22 percent decline. Off-air
revenue, which has risen most months this year, crept up again in
November, rising 1 percent.


The November dropoff follows reports that grand-total revenue was down
10 percent in October and 8 percent in September.


The RAB bases its local and national figures on about 100 markets as
reported by Miller Kaplan Arase & Co.


http://www.radioink.com/HeadlineEntr...&pt=todaysnews


Eduardo - can you spin this in a positive way for HD Radio?


So what? TV station revenue is down. Auto companies revenue is
down. The whole economy is down. With businesses going under every
day, you should expect this to happen with radio advertising. No
surprise here. When the economy recovers, so will the advertising
income. That's not to say that radio advertising income will ever be
what it was a few years ago, but it will recover somewhat with the
economy recovery. So the stats for November are really worthless as
an argument against radio or HD radio.


The point is - radio is so strapped that a 20% drop puts pressure on
an already stressed industry. Radio is just trying to keep its head
above water. In that sense 20% IS significant. Isn't that right
Eduardo.


I haven't heard of the radio industry asking congress for a bail out.
I think it's a shame how some people enjoy seeing others suffer. I
guess some of you think as long as it is someone else's job that is in
danger and not your own, it's just fine with you. That's about as
selfish as one can get. And hoping that the radio industry will fold
shows the disgusting person you really are.

GET A LIFE!


Hey GET A LIFE - You need to GET REAL. HD radio and other big
business have suffered from GREED for years. It's now catching up
with them. I personally love it.