David Eduardo wrote:

"Dave" wrote in message
...
David Eduardo wrote:

"Dave" wrote in message
news David Eduardo wrote:


The town was called Villa Acuña through the 60's. It was not
incorporated until well into the 70's.

They identified in English as "X E R F Ciudad Acuna Coahilla Mexico"
during the Wolfman Jack/Brother Al period, which I remember as being
the early mid '60s.

Cd. Acuña came in the 70's... it was Villa Acuña in the 60's.

I remember it like it was yesterday. I was a total XERF junkie when I
was a kid in Scottsdale.

And the manager recalls it was always Villa Acuña, Coahuila, México for
his tenure, which ended around 1972.

The manager is mistaken. The ID quoted here is the one I remember.

"Paul Kallinger

The booming bass voice of Paul Kallinger was used to sell many of the
products on XERF. At night, his recorded spots between the different
sponsored shows served as a jingle break. Paul Kallinger remained on the
Texas side of the border and recorded his spots at a studio in Del Rio,
because he did not want to become embroiled with the lawlessness that
swirled around the XERF studio and transmitter on the other side of the
border. In between the different religious programs Paul Kallinger would
tell XERF listeners in various versions, that:

It’s always good to know that we have some fine people out there
listening to the most powerful commercial voice in the world … From
alongside the beautiful Rio Grande, this is XERF, Ciudad Acuña,
Coahuila, Mexico. Our mailing address is Del Rio, Texas. This is Paul
Kallinger.

To satisfy the Mexican authorities, the portion identifying the
station’s call letters and the station’s location in Mexico, would then
be repeated in the Spanish language."