David Eduardo wrote:


"Monty Hall" wrote in message
...



These broadcasters are insane to do things like HD/IBOC to restrict
and limit their already-dwindling audiences. They should be working
to INCREASE their coverage area and listenership; not reduce it.


The only coverage that counts is in their home markets.

DX listeners don't count in the business model.


They never have since the early 50's.


What is your understanding of the market coverage for clear channel WCCO 830
during the 1960s and into the mid 1980s? During all of that time, as a listener,
I heard them advertising to a Minnesota state-wide and upper midwest area market
during the day and national spots were common at night. They even promoted their
clear channel status and nationwide focus on each ID. Programming was always
wide-area oriented and rarely was restricted to the Mpls/St.Paul metro. Everyone
over the entire state regarded it as a cherished voice of a people and region,
and the station widely promoted that image with various state-wide awards,
outreach programs, frequent remotes, etc. Its changes in recent decades are
still lamented by older listeners, and I would appreciate knowing if any
other clear channels were held in the high regard, as an institution, that
was WCCO. Folks of a certain age in our area still wax nostalgic about WGN,
WBBN and others, but none of them held as much importance as WCCO to folks
in our five state area.

Michael