On Jan 5, 6:10*am, Dave wrote:
Bob Dobbs wrote:

Some of the spots on KGO are ads within ads for a couple establishments,
and the ones for roofing services are pretty much local to the area.

- They have a statewide replacement windows sponsor
- and fresh flowers direct that they run in the evenings.

Any Sponsor with a 1-800 # is 'potentially' Nation-Wide.

Any Sponsor with a WebSite is 'potentially' World-Wide.

Having said that 95% of the Listeners are 'Local' and it
is those Listeners that all the Sponsors are going after
{trying to reach} : The other 5% is simply not effective
use of their Advertising Dollars

Advertising is about getting the "Biggest Bang for the Buck"

Network and Syndicated Radio Shows that can put the
same Nation-Wide Advertisement Buy on 150, 300, and
450 or more "Local" Radio Stations is the 'norm'.

6:58 PM PST on 5 JAN 2009
WebX.Com part of Cisco
KGO Business News {KGO Self-Promo}
Consumer Talk Program {KGO Self-Promo}
Income-at-Home-55.Com
- - - Traffic Report
Freedom-222.Com
- - - ABC News
Lead : Leon Panetta to Head CIA
Auto Industry Down in DEC 2008
Toyota Down
Al Franklin Wins US Senate
Roland Burris Appoint
* 3 2 1 ACE Hardware AD {ABC Network}
* Centrum Silver {ABC Network}
One # 1 of the Gene Burns Program
Lead Item Michael Lewis NY Times Article

idtars ~ RHF