"Brenda Ann" wrote in message
...

Saying that 50+ don't pay attention to ads is
ludicrous. May have been more the case in previous generations, but us
boomers grew up with radio and television advertisements, and use that
information a lot more than you seem to think.



Nobody said that 55+ (it's not 50+, it's the marketing demo of 55+) did not
hear ads. I said that it took more "hears" to make a sale than, often times,
the profit on the sale will pay for. So, marketers go for younger age groups
that will have less well formed buying patterns and will respond to fewer
impressions.