On Jan 7, 8:53*pm, "David Eduardo" wrote:
"Brenda Ann" wrote in message

...

Saying that 50+ don't pay attention to ads is

- - ludicrous. May have been more the case in
- previous generations, but us boomers grew up
- with radio and television advertisements, and use
- that information a lot more than you seem to think.

BAD,

Yes we are programmed to be good consumers.

just push the right buttons ~ RHF

- Nobody said that 55+ (it's not 50+,
- it's the marketing demo of 55+) did not hear ads.
- I said that it took more "hears" to make a sale than,
- often times, the profit on the sale will pay for.
- So, marketers go for younger age groups that
- will have less well formed buying patterns and
- will respond to fewer impressions.

d'Eduardo,

Sounds like no one has done any valid research
on Who and What sells to the 55+ Age Group :
1 - The First Time
2 - Every Time
-translation- Bad Marketing Research & Techniques
[ Know Your Customer and What They Want ]
-hint- Match the Products and Services to the Customer.

idtars ~ RHF -aka- The Geritol Generation
http://en.wikipedia.org/wiki/Geritol
http://en.wikipedia.org/wiki/Hee_Haw
http://en.wikipedia.org/wiki/Original_Amateur_Hour
http://en.wikipedia.org/wiki/The_Lawrence_Welk_Show