On Jan 21, 9:49*am, Ron Hardin wrote:
Imus used to say, back before MSNBC, that he had
an open invitation for hosts he displaced to come
on the air and say goodbye to their audiences, in
recognition of how they'd been treated by the new
affiliate, in all probability.

I never heard anybody take him up on it.
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On the internet, nobody knows you're a jerk.

I agree with you 100% - It's sad really, these are people who threw no
fault of their own found themselves in
bad situations. They deserved to be treated better than cows led to
the slaughter. Cut people if you must, but treat good people with
respect. Radio eats it young alive..
I've found radio and radio management is filled with big egos and
plenty of attitude, they generally takes more than they ever give in
return. The game has changed, but they just haven't figured that out
yet. Less soles on the street may show some short term gains, but
won't improve things over the long haul.Reps who remain are going to
have their work load tripled. CC pays the lowest commissions in the
industry. If reps don't hit their unreal goals reps are generally paid
less.
As reps continue to deliver, goals are set even higher, until they
reach a ceiling and can't grow their accounts anymore or burnout from
the stress and struggle. You can only juggle so many balls at once,
radio doesn't see that and sadly customers suffer and leave. Same on
the programing side. PD's are stretched and as a result burnout.

Even before our economy crashed radio's revenues have been flat and
declining for years, this is not new. The pies isn't growing. Buyers
have been spending traditional media dollars on new media. When the
economy bonus back so will new media. Radio has problems beyond a poor
economy.




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