Report bullish on big media's future, except radio
Report bullish on big media's future
Companies 'will weather storm' despite ad downturn
By Paul Bond
Jan 20, 2009, 07:35 PM ET
Media conglomerates were hammered Tuesday on Wall Street, along with
the rest of the market, in a swoon that coincided with an 85-page
report from Stanford Group that largely was bullish on big
entertainment companies.
Stanford sees a 6% decline in U.S. advertising spending this year but
said, "Large-capitalization media companies will weather the storm
better than most."
Stanford said cable and satellite TV remain resilient, as does filmed
entertainment. The report cites as proof of the latter that U.S.
boxoffice results changed little in 2008 compared with 2007, despite
last year's weaker economy.
The Stanford analysts also see opportunity in video games from the
conglomerates.
Among their stock picks for 2009 are Time Warner, which sank 7% on
Tuesday to $8.94, and CBS, which fell 10% to $6.48.
The S&P 500 fell 5.3% on Tuesday, and The Hollywood Reporter Showbiz
50 sank 5% with only one stock rising: Belo was up a penny to $1.82.
Among the stocks panned by Stanford were just about anything related
to radio, with "sell" recommendations on Entercom Communications,
Emmis Communications, Cox Radio and Cumulus Media.
While 90% of Americans listen to radio, Stanford said, they are
listening to less of it, and advertisers are retreating.
"The combination of pressured cash flow and heavy debt burdens could
render the equity value of many radio stocks worthless," the analysts
warn. $B"_(Bwith 2007, despite last year's weaker economy.
The Stanford analysts also see opportunity in video games from the
conglomerates.
Among their stock picks for 2009 are Time Warner, which sank 7% on
Tuesday to $8.94, and CBS, which fell 10% to $6.48.
The S&P 500 fell 5.3% on Tuesday, and The Hollywood Reporter Showbiz
50 sank 5% with only one stock rising: Belo was up a penny to $1.82.
Among the stocks panned by Stanford were just about anything related
to radio, with "sell" recommendations on Entercom Communications,
Emmis Communications, Cox Radio and Cumulus Media.
While 90% of Americans listen to radio, Stanford said, they are
listening to less of it, and advertisers are retreating.
"The combination of pressured cash flow and heavy debt burdens could
render the equity value of many radio stocks worthless," the analysts
warn.
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