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On Mar 12, 10:31 am, "David Eduardo" wrote:

Emmis has a multi million dollar contract to do Hindi formats on HD.
Univision has contemporary Christian "Amor Celestial" which generates
considerable advertiser interest among Hispanic Christian accounts, etc.
Small stuff compared to major FMs billing $30 to $40 million each, but a
nice new revenue stream.

Oh yea - Hindi formats are a real big hit. And those Hispanic
Christian accounts are big movers as well.
I'm sure Hispanics are purchasing those $250 HD radios by the dozens.

No, they are buying by the thousands. One single LA church sold over 300 on
one Sunday following a presentation after services.

Christian accounts are big movers, as they only advertise on Christian
staitons. A big example is KLTY in Dallas,

Eduardo that's just B.S. - last-ditch efforts in an attempt to get ANY
consumer interest in hd radio. Sorry but, it's going to take more
than that for Struble to claim victory. Where I live, hd radio is an
on-again, off-again proposition - not a good sign.

Can't wait for the Hindi formats to hit the big time here.

It's a niche, and produces lots of revenue for Emmis that it would not have
had.