On Mar 12, 1:13*pm, "David Eduardo" wrote:
wrote in message

...
On Mar 12, 10:31 am, "David Eduardo" wrote:



Emmis has a multi million dollar contract to do Hindi formats on HD.
Univision has contemporary Christian "Amor Celestial" which generates
considerable advertiser interest among Hispanic Christian accounts, etc..
Small stuff compared to major FMs billing $30 to $40 million each, but a
nice new revenue stream.

Oh yea - Hindi formats are a real big hit. *And those Hispanic
Christian accounts are big movers as well.
I'm sure Hispanics are purchasing those $250 HD radios by the dozens.

No, they are buying by the thousands. One single LA church sold over 300 on
one Sunday following a presentation after services.

Christian accounts are big movers, as they only advertise on Christian
staitons. A big example is KLTY in Dallas,

Eduardo that's just B.S. - last-ditch efforts in an attempt to get ANY
consumer interest in hd radio. *Sorry but, it's going to take more
than that for Struble to claim victory. *Where I live, hd radio is an
on-again, off-again proposition - not a good sign.

Can't wait for the Hindi formats to hit the big time here.

It's a niche, and produces lots of revenue for Emmis that it would not have
had.

"Addressing The Long Tail: HD2s and HD3s for Fun and Profit"

"Analog radio cannot effectively serve The Long Tail. Broadcasters
have had huge success addressing the 80% with widely popular mass
market content pushed through our loud speakers. But our economic
structure won’t let us take advantage of the few consumers who like
reggae or death metal or comedy or mommy talk. You simply cannot
program niche formats on analog stations and make the numbers work –
listenership and revenue potential are too low to cover capital and
operating costs... So go ahead, grab that Long Tail. It will help your
station, and help the industry."

http://tinyurl.com/66jb9s

"Harvard Business Review: Should You Invest in the Long Tail?"

"Chris Anderson, editor of Wired magazine, argues that the sudden
availability of niche offerings more closely tailored to their tastes
will lure consumers away from homogenized hits. The 'tail' of the
sales distribution curve, he says, will become longer, fatter, and
more profitable. Elberse, a professor at Harvard Business School, set
out to investigate whether Anderson's long-tail theory is actually
playing out in today's markets. She focused on the music and home-
video industries -- two markets that Anderson and others frequently
hold up as examples of the long tail in action -- reviewing sales data
from Nielsen SoundScan, Nielsen VideoScan, the online music service
Rhapsody, and the Australian DVD-by-mail service Quickflix. What she
found may surprise you: Blockbusters are capturing even more of the
market than they used to, and consumers in the tail don't really like
niche products much."

http://www.citeulike.org/user/mmkurth/article/2984768

Niche formats are a failure, as shown by Bonneville pulling the
iChannel HD Radio network, and with Format Lab down to just 7 formats,
which are copies of the main analog channels.