Eduardo - help me get this straight.....
"Bushcraftgregg" wrote in message
...
Eduardo - though you were an asshole with me yearssssss ago in here
(under another monicker), telling me I didn't hear a station that
apparently you could never log, though it was proven I DID hear the
station.ahem I will ask you this question and you can look into your
crystal ball and give me the answer for the archives.
I've always used "david" and either my last name or other given name to
post. I don't use monikers, even in gladiator forums like
alt.politics.immigration.
Are you trying to say or are others, that there will be "literally" no
AM radio stations? I will paint the picture so there is no
misunderstanding in what I am asking. Will there be day, and if yes -
- when in approx. years - - that I will literally turn on the switch
to my GE P-780 (Thank you Brenda Ann) and there will be just simply
nothing but static?
AM has lost nearly all it's audience, with the under age 50 group giving
less than 10% of its radio listening to the band, Since advertisers put a
brick wall at 49 or 55 years of age for campaigns, there is rapidly, even
without the recession, falling revenue.
The viable format on AM, news/talk, is moving to FM. When the significant
news talkers in markets like Chattanoga, TN, are both on FM, it means there
is nothing to make people go to AM for. And it is now absolutely proven that
when the same format is moved to FM, the desirable younger 35-54 demos will
listen, and a lot. So AM will be left with a few niche religious and ethnic
and brokered options, and sputter on for many years, but with essentially no
audience. In smaller markets, where there are not enough ethnic or preaching
options, many will go dark.
At some point, the band will clear out enough to be reorganized with fewer,
higher powered stations, perhaps. But as the existing marketable listeners
age and the formats move to FM, overall AM listening will hit under 5% in
the next 5 to 7 years and then nobody will listen. In many markets, already,
AM use is nearly that low... Scrantoon /NE PA is now around 8% AM use.
|