Thread: Eduardo - Univision downsizes in San Jose. Hold on to your ass -LOL!
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Old May 22nd 09, 09:39 PM posted to rec.radio.shortwave
Brenda Ann Brenda Ann is offline
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First recorded activity by RadioBanter: Jul 2006
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Default Eduardo - Univision downsizes in San Jose. Hold on to your ass - LOL!

"David Eduardo" wrote in message
...

"dave" wrote in message
...
wrote:
On May 20, 8:50 pm, "David Eduardo" wrote:
"PocketRadio" wrote in message

...

"Univision downsizes in San Jose"
Univision will sell "Radio Cadena" KLOK (1170) to Principle
Broadcasting for $7.65 million. The Spanish-language news/talk format
will move to the HD2 channel for Univision's KBRG (100.3). It also
owns San Jose's KVVF (105.7).
Uh, it's an AM station. AM.

Eduardo - you seem a little stressed lately. Radio got you down?

Two dimensional broadcasters excuse their failures by blaming the
transmission medium. If there is compelling content people will listen.

You can move content 35-54's did not listen to at all on AM to FM and find
it in the top tier of rated stations.

WIBC Indianapolis, moved from AM to FM. Pre-move, was not even top 10
25-54, after move, and in 60 days, was in the top 3 stations in the sales
demos.

Two generations of Americans will not listen to AM, no matter what is on
it.

I'll bet $100 cash you had more listeners on the AM station than you'll
likely ever have on an HD2 channel.





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