Any ideas, why Eduardo has such hate for AM radio?
"friend's ipod with commercials" wrote in
message
...
Small market AM radio thrives without numbers and
smaller is better. Stations serve their advertisers, communities and
relationships matter much more than ratings.
That's not entirely true. AMs in smaller markets generally prosper if
attached to one or more FMs.
Many AMs in such markets are gone...
WLNG AM in Sag Harbor was sold to allow an AM in New York to upgrade; they
continued on FM only and never missed the AM. KYOR in Blythe, CA, shut down
its AM and kept on with FM as they found nobody used or needed the AM. And
like these, there are a growing number of examples.
Many AMs now see the land the transmitter is on to be worth more than the
station. Guess where that leads?
But the major trend is for smaller market AMs to now simulcast their sister
FM.
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