wrote in message
...
On Jul 11, 6:52 pm, "David Eduardo" wrote:
wrote in message

...

I really don't see why there are people who take on Dave on a personal
basis for his ill-advised Kool-Aid drinking belief in IBOC.

You've obviously missed the posts where I've indicated I think that AM HD
is
dead, because the AM band is dead now save a handful of stations and those
will have moved their content to FM in the next few years, like another,
WERC in Birmingham, did last week. When excellent signal AMs like KIRO,
WIBC, WERC, KTAR, KSL, etc., move to FM or are simulcasting with the
intent
of moving, we know what the endgame is.

And on FM, there was a window of opportunity which has been closed by the
recession. Technology has moved past HD, and nobody has the money to buy
the
radios, good or bad.

Oh, I've seen all your comments on AM and IBOC. I just don't drink the
Kool-Aid.

It's not as simplistic and one-dimensional as that. First, TV was going
digital, the Internet is digial and radio is analog. Some kind of digital
bragging right was desirable. Second, the entire industry and its 100,000
employees would be shaken by trying the European concept of a new band...
and hindsight proved that to be true.

On AM there was no measurable listening to adjacent channel stations within
the primary curves of another station, and night listening to AM is
miserably low, so any loss against a potential gain is minimal.

What was not looked at is the fact that these are all "rearranging the deck
chairs on the Titanic" issues since AM is for most stations and most markets
well on its way out and for all practical purposes, near death.

IBOC is not "on channel", unless you count someone else's channel as
being "on channel." You look at all the engineering that went into
keeping one station from bleeding into another, and "it was good."
Then along comes IBOC and it just pees on the adjacent channel. Worse
yet, they run that damn hash generator at night so it has skip.

Again, you are talking about AM. There is a Spanish saying that goes "a
monkey when dressed in silk is still a monkey." There is little or no hope
for AM. Wasting time worrying about adjacent channel stations that nobody
but a few hundred, mostly senile, DXers listen to, is absurd.

Give them good programing, and they will listen. You don't need
gimmicks like IBOC.

You need FM. Nobody under 50 listens much to AM, and the figures drop every
year. Yet when reasonably successful stations on AM move to FM, they grow,
particularly in the under-55 ages that you can sell. An example is the AM
sports station in Detroit, which added FM. Now it is the #1 station in the
whole market... while on AM it was way behind the pack. Same programming,
but on FM... because most people who are not seniors will not listen to AM.