"dave" wrote in message
m...
David Eduardo wrote:

Individuals buy music, while groups listen to the radio. The fringe songs
a few like but the majority dislike or don't even know have no place on
radio because the job of radio is to please masses, not each person
individually.

This is where you are completely wrong. Radio is one-on-one. People
listen to the radio alone, or in very small groups.

You miss the point. To reach each listener individually, a station can not
play any, or more realistically, more than a few songs that each listener
does not care for. To do this means on radio finding the songs that everyone
likes, at least a little, and discarding the ones that irritate some of the
listeners.

So to make the experience personal, a station has to make sure that more
than one person is satisfied. So it takes a large group of listeners with an
affinity to make each individual happy with the station.
----
Freeform stations


(List cut).

Most of the stations you list that are in rated markets have essentially no
listeners. A few, like the stellar KUT in Austin, are highly rated (KUT is
5th in Austin) because they have focus and structure and are definitely not
free form.

The ones that have no plan fail.